Privacy Policy

We may collect and use personal information you give us directly when you use our website or interact with us, as well as  data received from third-party partners or automatically collected through our tracking technologies.

Personal data you provide may include your full name, email address, phone number, residential or shipping address and date of birth.

We also save your login, encrypted password, chosen delivery addresses, marketing choices, profile settings (such language or currency, and any goods you add to your wishlist if you register for an account on our website. If we implement a loyalty program, we could also save your member ID and your bonus history.

When placing an order, we process information about the selected products, their quantity and price, any promotional codes and also your payment and contact details, including billing and shipping addresses. We do not save payment information on our website, since all payments are processed by approved third-party gateways in compliance with PCI DSS guidelines. Only the encrypted or anonymised data required for transaction verification or confirmation is kept on file. Additionally, we keep track of all of your transactions, returns and correspondence with our customer service representatives.

We keep track of engagement information, including when you opened our emails, clicked on links or unsubscribed (in case you have signed up for our email marketing or taken part in marketing campaigns). If you take part in promotions or referral programmes, we may store the relevant information (e.g., invite codes, names of referred users).

We keep track of your interactions with our support staff when you reach out to them by chat, email or the site form so that we can reply efficiently and enhance the quality of our services. If you submit reviews or product comments, that content is also stored. We could save your username and the content of your messages if you communicate with our brand on social media platforms like Facebook, Instagram or other.

We automatically gather information about your online activities when you visit our website. This includes all pages that you see, the duration of your visit, any actions that you take during this period, such as adding items to your basket or leaving the checkout process and the method you used to find our website (search engine, social media or an advertisement link). In order to enhance the website, customize content and evaluate ad performance, we gather this data using cookies, pixels and other tracking technologies. You can read more about this in our Cookie Policy.

From a technical perspective, we may also collect information about your device — such as its type, operating system, browser version, IP address, approximate geolocation, language settings and time zone.  We can secure the platform, modify your device’s display settings and shield your experience from fraud or interruptions with the use of this information.

In certain cases, we may also receive your data from third-party sources. For example, we could get the identifying and transactional information required to validate your order if you decide to pay using Klarna or another platform. If you engage with our Google, Facebook or Instagram advertising, we could get compiled data from analytics tools. All third-party services we work with are legally bound to comply with GDPR and UK data protection law.

We do not collect special categories of personal data (e.g., racial or ethnic origin, political or religious beliefs, health status, sexual orientation, genetic or biometric data) or data relating to criminal records. We only keep and handle information, such as in a user survey or job application, to the degree necessary for monitoring, legal compliance or workplace safety. We never give this type of your information to third parties without a valid reason.